Every business needs to embrace data analytics to thrive and grow to greater heights. The emergence of data-intensive technologies is one factor that has contributed a lot to the transformation of data analytics, making it accessible by every organization. Examples of the data-intensive technologies are artificial intelligence, the Internet of Things, and machine learning. Currently, data managers are using these trends to better their businesses and diversify to business advisors and bosses of their own. Here are some of the trends that have played a significant role in shaping and ensuring the data analytics landscape is leveled.
Strategizing of data is the first trend. Through this, the roles of data managers are diversified to start focusing in other areas. As you know, a data manager is in charge of overseeing, streamlining, and ensuring all the operations and transactions are secure. The decisions made by a data manager may either impact the operations positively or negatively. If the manager makes tactical decisions, the company is likely to grow in revenue and production. Similarly, the company will make its operations more efficient and better client experience.
There are several emerging trends, and the second is that data helps in driving customer service. This enhances the relationship and connection between data managers, computer experts, marketers, and customer service. Data intelligence is very integral and helpful to customers. It is also crucial to ensure the source of data you give to your customers is secure and does not leak at all.
Artificial intelligence and machine learning are other types of emerging trends in data analytics. Artificial intelligence is taking the position of standard BI reporting, and its emergence has eased and speeded the process of making analytics-driven decisions. Also, artificial intelligence helps data managers get a clear insight of the data received.
Robotic process automation is another type of emerging trends in data analytics; you need to be conversant with. Since its emergence, there is less need for human intervention. The common tasks handled by these bots include the management of workflows and searching for files. Lastly, in our list, we data ecosystems and expanding, enhancing the connection between the target audience, the partners’ ecosystem, and many more constituents.
Marketing Tools to Use to Create a Smarter Campaign and Get an Edge Over the Competitor
As you start a business, be aware that several similar enterprises are yours and expect competition. However, to navigate well in this competitive business environment, it would be best if you use the following tools:
MailChimp is one of the email marketing tools used by several businesses. In your business you need to have an email marketing strategy, and MailChimp is one of the best. MailChimp has existed since 2001 and provides its companies with less than 2000 subscribers’ free plan. It also gives you prompt solutions to your problems.
HubSpot is also another marketing tool. It is a marketing software giving you access to tools vital in blogging, search engine optimization, social media, marketing automation, analytics, landing pages, emails, calls-to-action, to name a few. HubSpot will, for sure, help you be successful and compete effectively with your competitors.
Trello is a marketing tool that helps you compete effectively. Before publishing and making your blog posts public, you can share them first on Trello. By sharing the blogs on Trello, other people will be able to view your posts and give you feedback on what they think about the post, which will help you know some of the areas you need to improve. Trello is among the best tools to help you create smarter campaigns and navigate effectively in the competitive market.
About NetBase Quid
NetBase Quid is a consumer and marketing intelligence firm that serves its consumers in data analytics. It will help you link with your clients, get an insight into the market and competitors, and help you understand some of the emerging trends in data analytics.